The Fayetteville Farmers Market was founded nearly 40 years ago by a group of active farmers and gardeners looking for an opportunity to sell their goods to the community in the third largest city in Arkansas. The group worked with the community and formed a partnership with the city to host a farmers market on the downtown city square. Now with four markets a week and more than 100 vendors, the Fayetteville market draws over 250,000 visitors eager to purchase local food. The market serves as a regular community event and a gathering location for residents. It’s the place to be on a Saturday morning and the vendors make regular donations back into the community. For these reasons and more, the Fayetteville Farmers Market is one of the winners of this year’s America’s Favorite Farmers Market competition in the large category.
The market started in 1974 and is now open Tuesdays, Thursdays, and Saturday mornings around the historic Downtown Square. There is also a smaller Sunday market held at the Botanical Garden right along the Lake Fayetteville pedestrian trail. The Saturday market is known as the “Crown Jewel of Fayetteville,” and comes to life with street performers on every corner, local musicians, and community organizations and politicians promoting their projects and positions.
“It’s a family outing as well as a place to meet up with friends,” said Lori Boatright, the market’s Public & Media Coordinator. “It’s not just a place to buy the freshest food available, it’s a party every weekend.”
The entertainment and community vibe is not the only thing that draws people to the market, it’s also the locally grown and produced food. There are several produce vendors, while meat vendors sell beef, chicken, lamb, pork, and eggs. You’ll also find a variety of trees, plants, and shrubs, including some native species. The northwest of Arkansas offer a long and diverse growing seasons; farmers grow a variety of berries, apples, pears, and peaches, and more than 20 varieties of tomatoes. Eggplant and bok choy are regularly available and the market is proud to offer one of the only Animal Welfare Approved farms in the state.
“What began as a place for people to access local food has become the place to be on Saturday morning,” Boatright said. “The community has a very special place in their heart for the market. The market is also proud of our community partnerships with the city and with other area businesses and non-profits.”
Market organizers work hard to raise awareness of food insecurity in the community while vendors have donated more than 20,000 pounds of produce this season to local food pantries and kitchens. The market also plays an important role in the economic development of the community with monies spent in the community staying in the community. For the vendors, the market offers a place to sell their goods, but it’s also a place for educational opportunities and food safety information.
“We are so proud to be America’s Favorite Farmers’ Market,” Boatright said. “We hope that this title assists us in bringing even more awareness to small scale agriculture and its place in our communities.” Market organizers are also looking to expand opportunities to offer customers in other parts of town access to locally grown food.
Also, be sure to check out The Food Network show, The Great Food Truck Race, and their visit to the Fayetteville Farmers’ Market.